Veterinary/Insurance Writing

An assortment of marketing content I've created for the AVMA (American Veterinary Medical Association), which is HUB International's largest brokerage client. Collateral includes digital, print, and social copy distributed to respective audiences of 70,000+ (digital), 25,000+ (print) and 5,200+ (social).

Ask the Experts: What should you do if a staff member gets bitten during treatment?

April 9-15 is National Dog Bite Prevention Week. This year, we’re focusing on bites that happen at the practice. Getting nipped at by anxious canine patients is a potential hazard of the job for veterinary team members, and knowing what to do in the wake of a dog bite is crucial. We created this article to educate the practice team on what to do if a bite happens during handling or treatment—because quick action is important when it comes to bites.

Dr. P & the Case of the Runaway Rabbit | AVMA Insurance Services

A 5-month-old female rabbit presented to Dr. P for a wellness examination. When Dr. P entered the exam room, the client stated that the rabbit had jumped off the examination table while the technician was present and had since been returned to the carrier. When the client went to take the rabbit out of the carrier for Dr. P and place her back on the exam table, the rabbit jumped again, this time landing awkwardly. Dr. P stated that after the second jump, the rabbit was noticeably lame.

Dr. J and the Case of the Routine Orchiectomy Gone Wrong | AVMA Insurance Services

Dr. J was supervising a visiting veterinary student who was completing a clinical rotation within their companion animal general practice. During the rotation, the student participated in surgeries as assistant surgeon and then lead surgeon. A 2-year-old intact male mixed-breed dog presented for routine castration, also known as orchiectomy. Physical exam at presentation (as well as pre-anesthetic bloodwork, including a complete blood count) was within normal limits on the day of surgery.

Read This Before You Post: 6 Social Media Rules for Veterinarians

It’s easy to dismiss social media as thoughtless, harmless fun, but when apps overlap with the workplace, employees—particularly those in medical professions—can get themselves into hot water. In 2022 alone, two separate social-media-gone-wrong stories made national headlines, and both occurred at hospitals. Though these incidents occurred in the human medical industry instead of at veterinary practice, veterinarians can still learn a lot from these cautionary tales.

Five Stars: The Art of Encouraging Your Clients to Leave Positive Reviews

Online reviews play a significant role in generating new business. This holds particularly true in the medical field, where a decision to interact with a business (in this case, a veterinary clinic) carries significantly more weight than the average transaction. Unlike walking out of a coffee shop with a watery mocha or a burned croissant, a negative experience at a veterinary office often causes significantly more distress than a ruined breakfast.

Three Tips for Leading a Healthier Digital Life

Between conducting business and pursuing personal entertainment, our reliance on the internet is at an all-time high. Whether it’s keeping up with our favorite shows, following the news, logging on for virtual meetings or taking a livestreamed yoga class, having an online presence has become nothing short of an almost constant necessity. Yet for many of us, our virtual lives aren’t something that we devote much thought to.

Celebrating Women's History Month: 5 Female Veterinarians Who Paved the Way

As recently as 1975, women made up only 5% of the veterinary profession.1 By 2010, however, women made up roughly 50% of the profession; and today, approximately 61% of practicing veterinarians in the United States and 80% of American veterinary school students are women.2 This increased female presence in the veterinary field didn’t happen randomly, nor overnight. Several trailblazing female veterinarians and scientists paved the way for the women of today to pursue their dream of working with
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